LEGO Reveals Official Nintendo Game Boy Set with Swappable Zelda & Mario Screens — Pre-Orders Are Live!

[July 25, 2025 | Earthtechy Gaming News Desk]

Get ready to take a brick-built trip down memory lane 🎮🧱 — because LEGO has officially unveiled its long-rumored Nintendo Game Boy model building set, and yes, it’s as iconic as you hoped.

Starting July 24, 2025, LEGO fans and retro gaming lovers can pre-order this stunning 421-piece LEGO Game Boy set, ahead of its global release on October 1, 2025. Priced at just $60 USD, this collectible build captures everything that made the original 1989 handheld so legendary — from the unmistakable fuchsia A and B buttons to its +Control Pad, speaker grille, and even the volume and contrast dials.

A Retro Icon, Reimagined in Bricks

As someone who grew up with a Game Boy in hand, I have to say: LEGO absolutely nailed the details. The near 1:1 scale design measures about 3.5 inches wide and 5.5 inches tall, matching the feel of the original console. But the magic lies in the extras — LEGO included a Game Pak slot, a battery latch, and even a faithful serial number around the back (spoiler: there’s an Easter egg hiding in there for sharp-eyed fans!).

And unlike other LEGO sets that rely heavily on sticker labels, this Game Boy goes premium with printed tiles that preserve the authentic look — a true bonus for collectors who hate peeling decals.

Zelda, Mario & the Lenticular Display That Wows

What really sets this apart from any ordinary LEGO set is its swappable lenticular display system. Instead of just a static screen, LEGO lets you insert brick-built Game Paks of The Legend of Zelda™: Link’s Awakening and Super Mario Land™, each paired with a lenticular lens that shifts scenes depending on how you tilt the model.

Trust me, it’s incredibly satisfying to see the classic Nintendo logo appear as you tilt the screen — almost like watching the game boot up on your old handheld. Want to swap it out for a sweet moment with Link and Marin on the beach? Just pop in the Zelda screen and give it a flick.

This isn’t just a toy — it’s a tribute.

Built for Display, Designed for Nostalgia

Now, let’s be clear — this LEGO Game Boy doesn’t play actual games. It’s a model, not a functioning device. But what it does offer is something far more lasting: a way to relive a piece of gaming history, brick by brick.

LEGO designed this kit as part of its adult creative building series, which means it’s aimed squarely at older fans — folks like you and me who remember blowing into cartridges and playing under the glow of a reading lamp. Even if you’re new to LEGO, don’t worry: the set comes with step-by-step instructions to guide you through the build, whether you’re an experienced builder or diving in for the first time.

This is a model that demands a spot on your shelf — right next to your original cartridges, if you’re lucky enough to still have them!

Where to Buy the LEGO Game Boy Set

If you’re already sold on the idea (and let’s be honest, how could you not be?), here’s how to grab one:

🛒 Pre-orders went live on July 24, 2025, and the set will hit shelves on October 1, 2025.
💵 Retail price? A very reasonable $60 USD.

You can pre-order or purchase from:

• LEGO.com
• Official LEGO retail stores
• Select authorized toy and gaming retailers worldwide

Pro tip: Based on how quickly past LEGO-Nintendo collabs sold out (looking at you, NES set), it might be smart to lock in that pre-order now.

Fan Buzz and First Impressions

Early reactions from the gaming and LEGO community have been overwhelmingly positive — and I’m right there with them. Fans are especially impressed by the attention to detail: movable buttons, clean brick-built contours, and the lenticular display that brings dynamic scenes to life without a single pixel.

Even tech editors like Sean Hollister of The Verge gave it a thumbs-up, noting how the Game Boy’s design — from the speaker grille to the link cable cover — was meticulously recreated with bricks.

Still, some casual viewers were a bit confused after seeing the launch video — thinking this was an actual playable console. Let’s clear that up: this is a display model, not a handheld emulator or gaming device.

But honestly? If you’re a fan of the golden age of handheld gaming, you probably won’t care that it doesn’t boot up. What matters is the way it feels, the memories it sparks, and the fun you’ll have putting it together.

Read More: NYT Connections & Mini Crossword Answers for July 24, 2025: Clues, Hints, and Today’s Puzzle Solved!

Final Thoughts: A Must-Have for LEGO and Nintendo Fans

LEGO’s official Game Boy model is more than just a set — it’s a tribute to one of the most beloved devices in gaming history. With a thoughtful blend of functionality, nostalgia, and display-worthy craftsmanship, this build celebrates everything we loved about Nintendo’s original handheld.

Whether you’re gifting it to a lifelong Nintendo fan, grabbing it for your own collection, or just want a conversation piece that screams ’80s and ’90s vibes — this is a $60 well spent.

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🧱 Ready to build your childhood?
Pre-order the LEGO Game Boy set now and relive the magic when it ships this October.

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